Remarketing lets you reengage users based on their behavior in your app. When users fit the behavioral profile for an audience (e.g., Reached Level 9), they are added to that audience, and are eligible to see ads related to that earlier behavior.
When you link your advertising accounts to your Firebase project, any audiences you create are automatically exported to those accounts, and become available for remarketing.
Google Ads standard remarketing
Learn more about Google Ads remarketing using Firebase data
Google Ads Dynamic Remarketing
Dynamic remarketing lets you show your app users ads relevant to the specific products and services they viewed. Setting up dynamic remarketing for your app involves three steps:
- Implement the recommended events for your business type.
- Link your Firebase and Google Ads accounts. (Note: you must share conversion event data from both Firebase and from Google Ads.)
- Configure how your app sends conversion events.