Remarketing lets you reengage users based on their behavior in your app. When users fit the behavioral profile for a remarketing list (e.g., Reached Level 9), they are added to that list, and are eligible to see ads relevant to that earlier behavior.
Google Ads standard remarketing
Learn more about Google Ads remarketing using Firebase data
Google Ads Dynamic Remarketing
Dynamic remarketing lets you show your app users ads relevant to the specific products and services they viewed. Setting up dynamic remarketing for your app involves three steps:
- Implement the recommended events for your business type.
- Link your Firebase and Google Ads accounts. (Note: you must share conversion event data from both Firebase and from Google Ads.)
- Configure how your app sends attribution events.