Create a custom prediction

In addition to using the predefined churn and spend predictions, you can create custom predictions that target users who are likely to trigger any Analytics conversion event.

1. If you haven't already enabled Analytics data sharing, do so now.

2. To add a prediction, on the Predictions page, click Create a prediction.

   • In the Create prediction box, enter a name for your prediction in the Name box.
   • In the Analytics event to predict box, choose an Analytics event that is being recorded from your app that you want to predict.
   Note: You can change Will to Will not to make a prediction based on the absence of an event.