With the launch of the latest Google Analytics app reports that work in conjunction with Firebase – Google’s integrated app-developer platform – you might see the term "Google Analytics for Firebase" in some of our materials. "Google Analytics for Firebase" refers to the latest Google Analytics app reports when they appear in the Firebase console and in Google’s other app-centric products that connect with one another through Firebase. If you're using the new app reports in Google Analytics, they are identical to the reports you see in the Firebase console. This allows everyone in your organization -- whether they're using Google Analytics or the Firebase console -- to work from the same data and reports for your app.
The reports provide comprehensive in-app behavioral and marketing analytics for mobile apps. You get insight into how users engage with your app and its marketing performance. The reports also let you create audiences and connect with third-party networks to make your insights immediately actionable.
To see the app reports (whether in Google Analytics or the Firebase console), you need to use the Firebase SDK in your app. The Firebase SDK collects basic app-usage data for you automatically, without the need to write any additional code. You can understand basic interactions such as: how many times your app was opened, how often in-app purchases were made, and how many users were active during a certain period of time. You can also see user demographics and interests.
Learn more about getting started with app analytics.