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Events

In this article:

Summary table

The table lists the events that were triggered in your app during your active date range.

The table shows the following metrics for each event:

  • Count: number of times the event was triggered
  • Value: total value of the event
  • Users: number of users who triggered the event

Click an event in the table to see a detail report for that event. The information in each detail report varies according to the event.

Event metrics

The following metrics are provided for each event:

  • Event count: number of times the event was triggered
  • Users: number of users who triggered the event
  • Count per user: average number of times per user that the event was triggered
  • Value: sum of all VALUE parameters supplied with the event. Use this context-sensitive metric to track any data that is valuable to your app (e.g., revenue, time, distance).

The metrics reflect different information depending on the event. For example, Event count for first_open indicates the number of times the app was opened for the first time, while Event count for in_app_purchase indicates the number of times an in-app purchase occurred in the app.

Learn more about the events and their associated metrics.

Enable events as conversions

Conversions are your most important events. By designating an event as a conversion, you facilitate attribution reporting and postback capacity on that event. Additionally, conversion events are uploaded immediately by the SDK in order to make them actionable more quickly. You may add up to 10 events as conversions.

To designate an event as a conversion:

  1. In Google Analytics or Firebase, navigate to your app.
  2. Google Analytics: Click Events in the report navigation, then click Network Settings.
    Firebase: In Analytics, click Events, then click Network Settings.
  3. In the row for the event, click the selector menu action menu (far right of the row), then click Enable conversion.

Once an event has been enabled as a conversion, it is available in ATTRIBUTION → CONVERSION EVENTS. Attribution reporting begins for that event at the time you enable it as a conversion.

To see AdWords-attributed Conversion Events in your attribution reports, import the Firebase Conversion Event to AdWords. Once you have linked your project to AdWords, then those conversion events will also be available in AdWords. You can import them under Tools → Conversions → Firebase.

Note: The VALUE event parameter supplied with conversion events must be a number, and it must be accompanied by a currency code.
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