Dashboard cards summarize key metrics for your app.
In this article:

Active users

Monthly (28-day), Weekly (7-day), and Daily (1-day) active users for the date range, including fluctuation by percentage from the previous date range.

An active user has engaged with an app in the device foreground, and has logged a user_engagement event.

Users active in last 30 minutes

The number of people using your app in the last 30 minutes.

Active users per minute: Active users per minute. Hover over a bar to see active users for that minute.

Top conversion events: The top-three conversion events for the last 30 minutes.

Learn more

Top conversion events

Your top-three conversion events by overall and daily totals for the date range.

first_open and session_start events are not included.

Learn more

Daily user engagement

Average daily engagement per user for the date range, including the fluctuation by percentage from the previous date range.

Top screens: The top-three screens by engagement, including the percentage of overall engagement and average time for each screen.

Learn more

Total revenue

Total revenue: Total value for all revenue sources, including including the fluctuation by percentage from the previous date range.

Revenue sources: Combined value for all ecommerce_purchase and in_app_purchase events. AdMob revenue is estimated from the AdMob network.

Revenue by user: Average revenue per user (ARPU) and average revenue per paid user (ARPPU). ARPU includes AdMob-network estimated revenue.

Revenue is the sum of ecommerce_purchase and in_app_purchase event values. ARPU is revenue divided by total users for the date range. ARPPU is revenue divided by the users who have purchased during the date range. 

Note: Reported revenue may differ from the values shown in the Google Play Developer Console.

Crash-free users

Percentage of users who did not experience a crash.

Uses data from Firebase Crashlytics and Firebase Crash Reporting. Learn more

Exceptions logged on Android using Firebase Crash Reporting’s report API are counted as crashes. Update to Firebase Crashlytics to get improved accuracy in crash reporting.

App-version adoption

The percentage of active users for each app version in the past 30 days. Hover over the graph to get metrics for specific dates.

The table shows a list of the latest releases of your app by version number, indicating the percentage of active users and crash-free users for each version.

Learn more


Source: The top ad networks from which you acquired users.

first_open conversions: The number of times the app was opened for the first time per ad network.

LTV: The average lifetime value per user from each ad network.

For install numbers, check Google Play Console or iTunesConnect.

Retention cohorts

At-a-glance view of the retention cohort report. A cohort is a set of users who started using your app at the same time (such as on the same day, or during the same week). This report illustrates how well the app retains users.

chart showing percent of each cohort retained from week to week
Retention cohort chart

Each row represents a cohort. The bottom row represents the most recent cohort. The top row represents the earliest cohort. Darker shading indicates that a higher percentage of users in the cohort returned to use the app again. You may observe that the shading becomes lighter over time as fewer users from each cohort return to use the app.


Location: Map and table of percentage of sessions from each of your top countries.

Devices: Model indicates percentage of users on each of the top three device models; Other is the sum of all other devices. OS version indicates percentage of users on each of the top three OS versions; Other is the sum of all other OS versions.

Demographics: Percentage of male and female users, by age group, including the fluctuation by percentage from the previous date range.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center