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If the information in this article doesn't match what you have, see the help for your version of Fiber TV. Learn more about different versions of Fiber TV.

Ads settings for Fiber TV

When you watch Google Fiber TV, some of the advertising (commercials) you see is based on your interests. If you don't want to see these interest-based commercials, you can opt out of this feature. This setting doesn't affect how many commercials you'll see, only their relevance to your interests.

If your Fiber TV does not have the ads settings described on this page, you are not receiving interest-based advertising. Interest-based advertising is available on all Fiber TV systems in the Kansas City area, and is not yet scheduled for availability in other areas.

To opt out of interest-based advertising:

  1. Press on the remote control, and select Apps & More from the menu.

  2. Select Settings.

  3. On the menu at the bottom of the screen, select Advanced.

  4. Go to the setting for Opt Out of Interest-Based Ads, select Opt Out, and press ok.

If you don't see this setting on your screen, you are not receiving interest-based advertising. Interest-based advertising is available on all Fiber TV systems in the Kansas City area, and is not yet scheduled for availability in other areas.

To reset your Fiber advertising ID:

  1. Press on the remote control, and select Apps & More from the menu.

  2. Select Settings.

  3. On the menu at the bottom of the screen, select Advanced.

  4. Go to the setting for Reset Fiber Advertising ID, select Reset, and press ok.

If you don't see this setting on your screen, you are not receiving interest-based advertising. Interest-based advertising is available on all Fiber TV systems in the Kansas City area, and is not yet scheduled for availability in other areas.

If you have more than one TV Box in your house, these actions and settings (opt out, opt in, reset Fiber advertising ID) affect all your TV Boxes and TV viewing. So, for example, if you opt out on one TV Box, all your TV Boxes are opted out.

Interest-based advertising on Google Fiber TV is determined by television viewing history; demographic information including age, gender, household income, and parental status; and demographic information derived from Google’s display ads (if you have not opted out of that feature). For example, an advertiser that advertises on football games may want to deliver an ad to households that regularly view football games, even when they are viewing other programming. Interest-based ads are never based on or delivered to content that's rated as children's content, and they're never based on your Google search history.

More about Fiber TV ads

Cable TV providers generally offer some type of TV ad delivery as part of their local services. This is what allows you to see ads for nearby businesses - like the car dealership downtown or the neighborhood flower shop. We're now using this capability on our Fiber TV systems in the Kansas City area. These ads show during existing ad breaks, along with national ads, on live TV and DVR-recorded programs. If you're watching a recorded or time-shifted program, you have the same control over these ads as you do with any others: you can skip, pause, rewind, and so on.

If you don't want to see ads based on your viewing history or demographics - also known as interest-based ads - you can opt out of this feature entirely. This setting doesn't affect how many commercials you'll see, only their relevance to your interests.

In addition, you can tell Fiber TV to reset your Fiber advertising ID. If you do this, Fiber TV won't use your previous viewing for interest-based advertising.

If you feel you're seeing the same ad too many times, resetting the advertising ID will not necessarily show you different ads. In fact, it will have the opposite effect, because your past viewing history (including ads) will be reset.

For more information, or to comment on this capability, please visit our Fiber Help Forum.

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