Why don't my feed content item links work?

This issue occurs when you use FeedBurner's stats tracking capabilities to track clickthroughs back to your site; this clickthrough option is selectable as a checkbox on the Analyze > FeedBurner Stats PRO setup form.

If the FeedBurner-created clickthrough links back to your original content items do not work, one highly likely cause for trouble is that there are <guid> elements associated with each item in the feed, and these elements are missing a critical attribute:

isPermaLink="false"

If this attribute is missing, the <guid> element's own content is used as a permalink back to the original item, and this link almost never works. In most cases, the element value isn't a proper web address, so the redirected link fails.

By adding the isPermaLink attribute to your original feed's XML template as shown, FeedBurner will know to look in the <link> element for the URL to rewrite and ignore the <guid>.

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