About Google Shopping

About Google Shopping
Frequently Asked Questions
  1. What is Google Shopping?
  2. How does Google Shopping work?
  3. What determines which results I’m shown?
  4. How can I use Google Shopping to find exactly what I'm looking for?
  5. Can I search for products within a particular category?
  6. How are the products in the “Recently Viewed” section on Google Shopping generated?
  7. How does Google Shopping compare with other sites?
  8. How are product recommendations on Google Shopping generated?
  9. Can I buy something with Google Shopping?
  10. How up to date is the information?

About Google Shopping

Google Shopping is:

  • Powerful: Google Shopping applies Google's search technology to help you find and research products from online stores across the web and then points you directly to where you can buy them.
  • Comprehensive: Find everything from common to unusual products.
  • Fast: Almost instantly after entering a search, you'll see photos of relevant products and links to more information, including the stores that sell them.

Frequently Asked Questions

  1. What is Google Shopping?

    Google Shopping is a new product discovery experience. The goal is to make it easy for users to research purchases, find information about different products, their features and prices, and then connect with merchants to make their purchase.

  2. How does Google Shopping work?

    Google Shopping enables users to view product information from merchants that is updated on a regular basis by the merchants. Online retailers submit feeds containing product information to Google Shopping and pay each time someone clicks to their website or makes a purchase directly from their site. Since this product information comes directly from the merchant, this means we are able to show the current prices, latest offers and current product availability.

    To learn more about how our product feeds and submissions work, visit our Google Merchant Center Help Center.

  3. What determines which results I’m shown?

    Ranking in Google Shopping is based on a combination of relevance and bid price--just like other ads on Google today.

  4. How can I use Google Shopping to find exactly what I'm looking for?

    When you do a search within Google Shopping you'll see a variety of filters (like price, size, technical specifications, etc.) on the left side of the page that can help you quickly narrow down to the right product. You can also choose to display items in either a list or grid view by selecting one of these options in the top right hand corner above the results. When viewing certain apparel product detail pages (like dresses, coats and shoes), you'll also see items that are “visually similar” to the item you've selected. These are just a few of the many tools within Google Shopping and we look forward to providing more in the future.

  5. Can I search for products within a particular category?

    You can narrow your results by category. For example, a search for "bulb" shows results for both the plant and lighting categories. By clicking on your desired category link on the left hand side toolbar, you'll see results only in the category you’ve selected.

  6. How are the products in the “Recently Viewed” section on Google Shopping generated?

    The products shown in the “Recently Viewed” section on Google Shopping are items from your Google Web History. To view or delete items from your Web History, click here.

  7. How does Google Shopping compare with other shopping sites?

    Google Shopping does not sell products directly to shoppers, instead we collect product information from participating merchants and make those products searchable for you. Our job is to find the product you want and point you to the store that sells it based on our assessment of what's most relevant to your search.

  8. How are product recommendations on Google Shopping generated? (available in the US, UK, Germany, and Japan)

    Product recommendations are based on information from your Google account including your Web History. To view or delete items from your Web History or turn off recommendations, click here.

  9. Can I buy items directly from Google Shopping?

    You can't buy products directly on www.google.com/shopping. We help you find the items you're looking for and point you to stores (both online and offline) that offer them for sale.

  10. How up to date is the information?

    Most of the information that you see on Google Shopping is provided by participating merchants. When a merchant updates its information - such as changing the prices of a product - there may be a delay before that information goes live on Google Shopping. Therefore, you should check the merchant's product landing page for the most up to date information.



The Google Shopping service is provided AS IS and Google expressly disclaims to the fullest extent permitted by law all express, implied, and statutory warranties regarding the information included therein. Under no circumstances shall Google be liable to any user on account of their use, misuse, or reliance on the Google Shopping service.