DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:
DoubleClick Digital Marketing Manager: Ad serving and management solutions for your digital advertising campaigns, including trafficking and reporting.
DoubleClick Bid Manager: Google’s demand-side platform, built from the ground up to help agencies and advertisers buy online advertising across ad exchanges, on an impression-by-impression basis, in real time.
DoubleClick Search: A search management platform that enables agencies and advertisers create, manage, report on, and optimize search campaigns across multiple engines.
DoubleClick Rich Media: An end-to-end system for producing, managing and reporting on rich media advertising.
DoubleClick Studio: Production and workflow tools used by both creative and media agencies to produce and manage DoubleClick Rich Media ad units.
Google Analytics: a holistic measurement and attribution tool that helps agencies and advertisers across their digital marketing efforts. Google Analytics is an integral part of DoubleClick Digital Marketing, working in conjunction with DDM reporting to provide buyers with more comprehensive campaign measurement.