Top 10 FAQs for the AdWords Help Forum

You've got questions, and we've got answers. Click the links below to see the most frequently asked (and answered) questions from the AdWords Help Forum.

Why can't see my ad when I search for it on Google?

To avoid negatively affecting your ad performance, the easiest way to see your ad as it appears on Google is to use the Ad Preview Tool. If you can't see your ad because it is not running, you should check the Ads Diagnostic Tool (see question below).

Why isn't my ad getting impressions?

If you check your campaign stats and are seeing all zeros for your impressions, you should first check the Ads Diagnostic Tool The Tool pulls signals from your account and can tell you why your ad is not showing. Before you post in the forum, its a good idea to collect information from the Ads Diagnostic Tool. This will help forum members give you more targeted advice.

How can I see the Quality Score for my keyword?

There are two places to check a keyword's Quality Score the Ads Diagnostic Tool and the Quality Score column. The Quality Score column is not automatically enabled in your account, so, if you haven't already, you should enable the column for easy future use.

I need to contact support. What should I do?

Before contacting the support team, please thoroughly review AdWords Help Center and Help Forum to see if your question is be answered there. If you've done so, and still need assistance, please contact our support team via email.

Google keeps declining all of my credit cards. What should I do?

The first thing to do is check with your bank to make sure that everything with the card is okay. If your bank says that your card is OK, the decline may be due to an AdWords account review. The best thing to do in this case is to contact our support team. They may be able to give you more information on the review and help you get your ads up and running.

What is the difference between the Search Network and the Content Network?

If you run your ads on the Search Network, the ads will be eligible to appear alongside results on Google, Google Maps, Gmail, Google Books, Google Groups and other Google properties. If you run your ads on the Content Network, ads are eligible to show on sites that have partnered with AdWords to display AdWords ads. Ads on the Content Network are targeted based on theme rather than individual keywords. When you start a new campaign you are automatically opted into both networks, so you should learn more about what each network offers to make sure you get the most out of your advertising.

Why did my Quality Score suddenly drop to 1/10?

Drastic drops in Quality Score are usually due to poor Landing Page Quality. Google crawls your page every few weeks, and if it assigns a low score to your page, the low rating may affect your overall Quality Score and could prevent your ads from showing. If you think you may be affected by poor Landing Page Quality, first check the Ads Diagnostic Tool to confirm that this is the problem. If it is, you will need to edit your page so that it better aligns with our Landing Page Quality guidelines.

How long does it take for my ads to be reviewed?

In most cases, the ad review is pretty quick because we automate a lot of the process. However, there are certain types of ads (video, image, ads flagged for content or editorial violations) that require manual review. When this is the case, the review process can take several days. If you submitted an ad that has not been reviewed yet, your best bet is to wait. Your ad should be reviewed very soon.

What should I do if I think my ad has been incorrectly disapproved?

If you have reviewed all of the AdWords advertising policies and believe your ad should not have been disapproved, you can submit an exception request. Our policy team will review your request and your ad and approve your ad to run if they find the ad meets all of our policies.

What should I do if I see an ad that is violating AdWords policy?

You can report ads that are violating AdWords advertising policies using the Ad Feedback Form.