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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Specify DS bid strategy conversions

If you use Floodlight activities or Google Analytics to track activity on your site, you can create DS bid strategies that find the optimal bids for maximizing the number of conversions or the revenue generated on your site at a targeted cost per action (CPA), effective revenue share (ERS), or return on advertising spend (ROAS).

You can also use formula columns to define a custom KPI to optimize.