Reporting data details
Frequently asked questions about data freshness, history, discrepancies, and more.
Data freshness and history
- Why does DS reporting data not match the engine data?
- Why do conversions reported by AdWords, Google Analytics, Digital Analytics, and Floodlight not match?
- Why don't DS conversion stats match DCM stats?
- Why do ad and keyword stats not match?
- Why does the data not match on the Bid strategy overview and keyword pages?
- Can DS conversion data change after the initial report?
- Why stats may be different in a geographic location of presence report