Glossary
- Ad landing page
- Agency URL
- Attribution model
- Auto-tagging
- Bid strategy
- Bulksheet
- Campaign Manager 360
- Click
- Click type
- Clickserver URL
- Columns
- Conversion
- Conversion goal
- Conversion source
- CPA (Cost Per Action)
- Custom Floodlight column
- Custom parameter
- Data-driven attribution model
- Dynamic URL parameter
- Effective settings
- Engine account
- Floodlight activity
- Floodlight activity group
- Floodlight instruction
- Floodlight tag
- Formula column
- Google tag and Floodlight event snippet
- Label
- Landing page test
- Landing page URL
- Last-click attribution model
- Natural search
- Negative keyword
- Parallel tracking
- Phrase match type
- Placeholder keyword
- Query string
- Remarketing target
- Scope
- Search Ads 360 macro: Definition
- Segmented report
- Shared URL templates
- sitelink
- Smart Bidding
- Synchronize from engine (sync)
- URL encoding
- URL template
- Views