New DoubleClick Search features

Q1 2018

February 2018

Manage campaigns

DoubleClick Search is removing support for the "URL parameters" column. In March 2018, you won't be able to enter new parameters or change existing parameters. By May 2018, DoubleClick Search will stop appending URL parameters that are in this column. It's recommended that you move URL parameters from this column into the keyword's landing page URL.
2/06/18
Help center

To make it easier to manage bids and ad copy for different keyword match types, you may want to create campaigns that contain only exact match keywords, other campaigns that contain only phrase match keywords, and others that contain only broad match keywords. Depending on how you've organized your inventory plan, you may prefer to do this at the ad group level instead of at the campaign level.
2/07/18
Help center

Measure results

DoubleClick Search can use interactions (clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords) with keywords to automatically generate channel groupings in a data-driven attribution model.
2/22/18
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Q4 2017

November 2017

Measure results

If you use a third-party attribution model or if you've developed your own system for distributing conversion credit to clicks, you can upload the third-party attribution data from the DoubleClick Search Conversions API and use the data in reports and DoubleClick Search bid strategies.
11/29/17
Help center | API guide

With recent changes across the web that affect conversion measurement, it’s important to make sure that your conversion tag implementation supports accurate counting on your site. To ensure that DoubleClick Search (DS) can measure all of your conversions regardless of the browser that your site visitor is using, we recommend that you use the global site tag or Google Tag Manager with Conversion Linker
11/13/17
Help center

View AdWords automatic ad suggestions in DoubleClick Search.
11/28/17
Help center

Manage campaigns

Create Bing Ads account-level sitelinks.
11/28/17
Help center

All inventory keyword campaigns have been migrated to upgraded inventory management. You can no longer create inventory keyword campaigns. Instead, use upgraded inventory management to generate campaigns, ads, keywords, and other items from data in an inventory feed.
11/08/17
Help center

For automated rules that run on a recurring schedule, you can manually start the rule at any time instead of waiting for the next scheduled run.
11/08/17
Help center

DoubleClick Search can automatically create remarketing targets in AdWords campaigns using a feature that is referred to as adaptive RLSA.
11/01/17
Help center

October 2017

Manage campaigns

Use AdWords Enhanced CPC feature, and apply Maximize Clicks, and Target CPA bidding strategies in DS.
10/18/17
Help center

Pharmaceutical advertisers can choose to display one of 12 pre-defined website descriptions or the ad's display URL  in AdWords ads.
10/18/17
Help center

Create AdWords dynamic search ad groups in DoubleClick Search. Previously, you could only manage and report on dynamic search ad groups in DS.
10/9/17
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DoubleClick Search includes support for some Bing Ads version 11 features such as desktop and mobile bid adjustments.
10/3/17
Help center

 

 

Q3 2017

September 2017

Setup and basics

Allow Google sales and support representatives to access some your AdWords data in DoubleClick Search to get tips and advice on how to analyze, configure, and improve your campaigns.
9/6/17
Help center

Manage campaigns

New dynamic search ads that you create in DoubleClick Search are in the expanded format. Dynamic search ads in the standard format will continue to serve, and you can report on them along with expanded dynamic search ads in both AdWords and DS.
9/21/17
Help center


9/8/17
Help center

Measure results

If you create Showcase Shopping ads in AdWords and sync the change into DoubleClick Search, you can see reporting data for ads, ad groups, and higher levels in DoubleClick Search.
9/27/17
Help center


For conversions that are hard to measure, such as when the website cookies that store information about your ad clicks aren't available due to factors including browser settings, Floodlight will use statistical modeling based scaling to account for the conversion data that can't be directly measured.
9/20/17
Help center


The DoubleClick Campaign Manager API can now attribute offline conversions to a Google click ID. If you use DoubleClick Campaign Manager for display campaigns and DoubleClick Search for search campaigns, uploading conversions from the DoubleClick Campaign Manager API instead of using the DS API is the recommended solution.
9/12/17
Help center

 

DoubleClick Search can report AdWords "All conversions" at all levels (not just ad group and higher), and you can segment a report that includes "All conversions" columns just as you can segment a report that includes AdWords "Conversions" columns.
9/5/17
Help center

August 2017

Manage campaigns

Create AdWords campaign-level remarketing targets and reduce the amount of time spent managing the same remarketing lists across ad groups. Previously, you could only create ad group-level remarketing targets.
8/29/17
Help center

Automated rules can now evaluate data in one or more engine accounts and send a notification if the data matches criteria you specify. Previously, rules only evaluated data at the campaign level or lower. Note that engine-level rules only send notifications. They can't change settings.
8/18/17
Help center

Use an inventory feed to automate updates to your business data. For example, use business data to report the availability of products, upload the availability data through a feed, and use rules to pause campaigns when availability drops below a specific threshold.
8/8/17
Help center

Inventory keyword campaigns are being replaced with upgraded inventory management. You can now automatically create thousands of campaigns, as well as ad groups, keywords and other items using an inventory feed. Please migrate your inventory keyword campaigns to upgraded inventory management by September 30, 2017.
8/8/17
Help center | DoubleClick Advertiser Blog
 

If you upload bulksheets frequently, you can now use your own software to upload to a secure FTP endpoint instead of manually uploading through the DoubleClick Search UI.
8/2/17
Help center

Measure results

When generating and updating a data-driven attribution model, DoubleClick Search now includes all interactions that occur during Floodlight's lookback window. Previously, only the last 4 interactions were used to generate or update a model.
8/31/17
Help center

July 2017

Manage campaigns

DoubleClick Search no longer requires landing page URLs for keywords in Bing Ads, Yahoo! Japan, and AdWords engine accounts. You can optionally provide landing page URLs for specific keywords if you prefer, but it is no longer required. In Baidu and Yahoo! Gemini engine accounts, DS still requires landing page URLs for each keyword.
7/26/17
Help center

The Advertiser settings pane has been reorganized into a few separate tabs. This makes it easier to find and update specific settings.
7/26/17
Help center

Create and manage AdWords dynamic search ads in dynamic ad groups instead of standard ad groups. In addition to the new type of ad group, you can now target web pages from page feeds that include your custom labels.
7/28/17
Help center

Bing Ads sitelink extensions have been unbundled and converted into individual sitelinks in a version 2 update.
7/31/17
Help center

Use bulksheets to:

  • Apply conversion goals to AdWords and Bing Ads campaign Help center
  • Apply DS bid strategies to AdWords and Bing Ads campaigns and specify adaptive settings | Help center

7/21/17