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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

New DoubleClick Search features

Q4 2017

November 2017

Measure results

If you use a third-party attribution model or if you've developed your own system for distributing conversion credit to clicks, you can upload the third-party attribution data from the DoubleClick Search Conversions API and use the data in reports and DoubleClick Search bid strategies.
11/29/17
Help center | API guide

With recent changes across the web that affect conversion measurement, it’s important to make sure that your conversion tag implementation supports accurate counting on your site. To ensure that DoubleClick Search (DS) can measure all of your conversions regardless of the browser that your site visitor is using, we recommend that you use the global site tag or Google Tag Manager with Conversion Linker
11/13/17
Help center

View AdWords automatic ad suggestions in DoubleClick Search.
11/28/17
Help center

Manage campaigns

Create Bing Ads account-level sitelinks.
11/28/17
Help center

All inventory keyword campaigns have been migrated to upgraded inventory management. You can no longer create inventory keyword campaigns. Instead, use upgraded inventory management to generate campaigns, ads, keywords, and other items from data in an inventory feed.
11/08/17
Help center

For automated rules that run on a recurring schedule, you can manually start the rule at any time instead of waiting for the next scheduled run.
11/08/17
Help center

DoubleClick Search can automatically create remarketing targets in AdWords campaigns.
11/01/17
Help center

October 2017

Manage campaigns

Use AdWords Enhanced CPC feature, and apply Maximize Clicks, and Target CPA bidding strategies in DS.
10/18/17
Help center

Pharmaceutical advertisers can choose to display one of 12 pre-defined website descriptions or the ad's display URL  in AdWords ads.
10/18/17
Help center

Create AdWords dynamic search ad groups in DoubleClick Search. Previously, you could only manage and report on dynamic search ad groups in DS.
10/9/17
Help center

DoubleClick Search includes support for some Bing Ads version 11 features such as desktop and mobile bid adjustments.
10/3/17
Help center

 

 

Q3 2017

September 2017

Setup and basics

Allow Google sales and support representatives to access some your AdWords data in DoubleClick Search to get tips and advice on how to analyze, configure, and improve your campaigns.
9/6/17
Help center

Manage campaigns

New dynamic search ads that you create in DoubleClick Search are in the expanded format. Dynamic search ads in the standard format will continue to serve, and you can report on them along with expanded dynamic search ads in both AdWords and DS.
9/21/17
Help center


9/8/17
Help center

Measure results

If you create Showcase Shopping ads in AdWords and sync the change into DoubleClick Search, you can see reporting data for ads, ad groups, and higher levels in DoubleClick Search.
9/27/17
Help center


For conversions that are hard to measure, such as when the website cookies that store information about your ad clicks aren't available due to factors including browser settings, Floodlight will use statistical modeling based scaling to account for the conversion data that can't be directly measured.
9/20/17
Help center


The DoubleClick Campaign Manager API can now attribute offline conversions to a Google click ID. If you use DoubleClick Campaign Manager for display campaigns and DoubleClick Search for search campaigns, uploading conversions from the DoubleClick Campaign Manager API instead of using the DS API is the recommended solution.
9/12/17
Help center

 

DoubleClick Search can report AdWords "All conversions" at all levels (not just ad group and higher), and you can segment a report that includes "All conversions" columns just as you can segment a report that includes AdWords "Conversions" columns.
9/5/17
Help center

August 2017

Manage campaigns

Create AdWords campaign-level remarketing targets and reduce the amount of time spent managing the same remarketing lists across ad groups. Previously, you could only create ad group-level remarketing targets.
8/29/17
Help center

Automated rules can now evaluate data in one or more engine accounts and send a notification if the data matches criteria you specify. Previously, rules only evaluated data at the campaign level or lower. Note that engine-level rules only send notifications. They can't change settings.
8/18/17
Help center

Use an inventory feed to automate updates to your business data. For example, use business data to report the availability of products, upload the availability data through a feed, and use rules to pause campaigns when availability drops below a specific threshold.
8/8/17
Help center

Inventory keyword campaigns are being replaced with upgraded inventory management. You can now automatically create thousands of campaigns, as well as ad groups, keywords and other items using an inventory feed. Please migrate your inventory keyword campaigns to upgraded inventory management by September 30, 2017.
8/8/17
Help center | DoubleClick Advertiser Blog
 

If you upload bulksheets frequently, you can now use your own software to upload to a secure FTP endpoint instead of manually uploading through the DoubleClick Search UI.
8/2/17
Help center

Measure results

When generating and updating a data-driven attribution model, DoubleClick Search now includes all interactions that occur during Floodlight's lookback window. Previously, only the last 4 interactions were used to generate or update a model.
8/31/17
Help center

July 2017

Manage campaigns

DoubleClick Search no longer requires landing page URLs for keywords in Bing Ads, Yahoo! Japan, and AdWords engine accounts. You can optionally provide landing page URLs for specific keywords if you prefer, but it is no longer required. In Baidu and Yahoo! Gemini engine accounts, DS still requires landing page URLs for each keyword.
7/26/17
Help center

The Advertiser settings pane has been reorganized into a few separate tabs. This makes it easier to find and update specific settings.
7/26/17
Help center

Create and manage AdWords dynamic search ads in dynamic ad groups instead of standard ad groups. In addition to the new type of ad group, you can now target web pages from page feeds that include your custom labels.
7/28/17
Help center

Bing Ads sitelink extensions have been unbundled and converted into individual sitelinks in a version 2 update.
7/31/17
Help center

Use bulksheets to:

  • Apply conversion goals to AdWords and Bing Ads campaign Help center
  • Apply DS bid strategies to AdWords and Bing Ads campaigns and specify adaptive settings | Help center

7/21/17

 

Q2 2017

June 2017

Manage campaigns

The top pane in the DS UI has been updated with a new color scheme. In addition, the DDM menu has moved from the left side of the pane to the right side. Click Apps icon (apps icon) to see the DDM menu and switch to other DDM products you use.
6/9/17
Help center

May 2017

Automate bidding

DoubleClick Search bid strategy forecasts can identify an optimal CPA, ERS, or ROAS target when the portfolio includes AdWords Shopping campaigns. Previously, DS wouldn’t allow forecasting if the bid strategy included Shopping campaigns.
5/16/2017
Help center 

Identify AdWords Shopping campaigns that would benefit from being managed by a DS bid strategy with a DoubleClick Search bid strategy opportunity.
5/16/2017
Help center 

 

Manage campaigns

Configure AdWords sitelinks for inheritance by campaigns and ad groups in DoubleClick Search.
5/18/17
Help center


Measure results

For the most complete view of conversion paths, include cross-environment conversions when you report on a data-driven attribution (DDA) model or use a DDA model in a new or existing bid strategy.
5/30/17
Help center

The DoubleClick Search reporting API has streamlined the way you request reports for location targets, remarketing targets, and other types of targets. Instead of providing a separate type of request for each type of target, the API now provides a smaller, more manageable set of requests for reports on targets.
5/24/17
API documentation

April 2017

Manage campaigns

DoubleClick Search no longer requires landing page URLs for keywords in AdWords engine accounts. You can optionally provide landing page URLs for specific keywords if you prefer, but it is no longer required. In other types of engine accounts, DS still requires landing page URLs for each keyword.
4/12/2017
Help center 

Manually or automatically synchronize multiple engine accounts from DoubleClick Search. Previously, you could only synchronize one account at a time.
4/13/2017
Help center 

Set demographic targets in AdWords to include or exclude an age range or gender group from your advertising campaigns.
4/19/2017
Help center 

Q1 2017

March 2017

Manage campaigns

Migrate your Bing Ads accounts to use Upgraded URLs using the DoubleClick Search migration tool.
3/09/2017
Help center 

Create expanded text ads in Bing Ads, Yahoo! Japan, Yahoo! Gemini accounts in addition to AdWords accounts. You can still target, pause and resume, and report on existing standard text ads, but some engines require all new ads to be expanded text ads.
3/09/2017
Help center | Updated bulksheet templates

Create Bing Ads sitelinks from DoubleClick Search. DoubleClick Search can now create, manage, and report on Bing Ads sitelinks.
3/09/2017
Help center 

Edit automated rules. Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify. If you need to change the criteria, actions, or other aspects of an existing rule, you can now edit the rule.
3/08/2017
Help center 

February 2017

Automate bidding

Use a bid strategy to auto-generate location targets and product groups. DoubleClick Search can use the target in a conversions or revenue bid strategy to automatically subdivide geo-location targets in campaigns. The target can also be used to subdivide product groups in shopping campaigns.
2/01/2017
Help center

DoubleClick Search bid strategies manage mobile bid adjustments in Yahoo! Japan accounts. DoubleClick Search bid strategies set or recommend mobile bid adjustments in AdWords, Bing Ads, and now Yahoo! Japan campaigns and ad groups. 
2/01/2017
Help center

Bid strategy issues summarized in a health panel that provides an at-a-glance notice of the severity and recommended fix for certain types of constraints.
2/14/2017
Help center | DoubleClick Advertiser blog

Manage campaigns

Yahoo! Japan now supports {ifmobile} and {ifnotmobile} in URL templates at all levels. Previously, you could only use {ifmobile} and {ifnotmobile} in URL templates at the keyword level in Yahoo! Japan accounts.
2/03/2017
Help center | Yahoo! Japan blog

Bing Ads mobile and tablet bid adjustment range changed. Mobile and tablet bid adjustments in Bing Ads campaigns and ad groups can be decreased by up to 100% and increased by up to 900%.
2/08/2017
Help center

January 2017

Manage campaigns

Remove business data tables, rows, or columns if you're no longer using them. Previously, once you defined a table, column, or added data in a row,  you couldn't remove the table, column, or row. Now you can remove these items if you're no longer using them.
1/12/2017
Help center

Apply a conversion goal to a campaign to let the goal set or recommend bid adjustments and automatically create location targets and product groups.
1/26/2017
Help center

AdWords no longer supports creating new standard text ads. You can still target, pause and resume, and report on existing standard text ads, but any new ads you create in AdWords accounts are required to be expanded text ads. This change applies only to AdWords accounts. Other types of engine accounts are not affected.
1/31/2017
Help center | AdWords blog

Q4 2016

15 November 2016: New DoubleClick Search features

Contents


Automate bidding

Apply DoubleClick Search bid strategies across multiple accounts within an advertiser

All DoubleClick Search bid strategies have been migrated from being single account bid strategies to "advertiser" or cross-engine bid strategies. That is, you can apply the same bid strategy to an AdWords campaign, a Bing Ads ad group, and Yahoo! Gemini keywords if all of the items use the same currency as the bid strategy. 

You can continue to apply a bid strategy at the campaign level or lower and it will be inherited by the items at the lower level.

Learn more.

4 November 2016: New DoubleClick Search features

Contents


Measure performance

See how your ads perform at different times of the day, and use DS to automate your response

You can use hourly reporting in DoubleClick Search (DS) to identify time-sensitive trends and behaviors that otherwise would go unnoticed. Once you identify, analyze, and understand what's causing the trends, you can create automated rules that send email when sudden spikes occur, or that change bids or make other changes. For example, you can create an automated rule that runs in the mornings to boost bids, then create another rule that runs at noon to return bids to normal.

Learn more

Automate bidding

Clarifying the behavior of DS keyword position bid strategies

Keyword position bid strategies set bids to keep your ads as close to a specific position as possible. For example, you can create a DS bid strategy that adjusts bids as needed to keep ads in position 3.

To simplify the way you set up a keyword position bid strategy, and to clarify behavior, DS has made a few changes to the options you use when creating a position bid strategy.

How you used to specify settings in position bid strategies

Previously when you set up a keyword position bid strategy, you'd specify a position range with a bottom and top position.

However, specifying the target position as a range led to some confusion because position bid strategies always set bids so that the average position is the highest position in the range. For example, if you set the bottom position at 5 and the top position at 2, DS always aimed for an average position of 2.

The bottom position of the range simply acted as a trigger: if your maximum bid constraint prevented DS from reaching the bottom position, you could instruct the bid strategy to either:

  • Place a bid at the maximum bid constraint. (Show the ad as high up as possible.) This was the default behavior.
     

  • Place a bid at the minimum bid constraint. (Spend as little as possible.) This was optional, and was set up as a bid strategy constraint.

This behavior was not as obvious as it should have been, so we've introduced a change to make our bidding decisions more transparent.

How you specify settings now

Now, instead of specifying a position range, you specify a target position.

View of part of bid strategy editor showing target position option

DS will find the optimal bids for keeping your ads as close to the target position as possible. The options for specifying how the bid strategy should respond when it's constrained by the maximum bid have changed slightly:

  • If the maximum bid constraint prevents the ad from reaching the target position, DS places a bid at the maximum bid constraint. If your bid is accepted, your ad will be in a lower position than your target while spending your maximum amount for a click.
     

  • You can optionally set a low-position constraint. If the maximum bid constraint prevents the ad from reaching the specified lowest position, DS places a bid at the minimum bid constraint. If your bid is accepted, you'll be in a lower position than targeted, but your spend will be lower and the chances that there will be any click at all are decreased.
    Bid strategy settings with minimum and maximum bids and lowest position constraint shown

Migration for existing bid strategies

To keep existing DS bid strategies behaving the same as they were before this change, all existing keyword-position bid strategies have been automatically updated as follows:

  • The previous top position in the target range is now the position target. DS will find the optimal bids for keeping your ads--on average--at or near this target position.
     

  • In bid strategies with the default behavior of using the maximum bid if the maximum bid constraint prevented DS from reaching the bottom position, the previous bottom position in the target range has been removed. If the maximum bid constraint prevents the ad from reaching the target position, DS places a bid at the maximum bid constraint.
    Old:



    New:
    Position bid strategy settings with new lowest position option

 
  • In bid strategies that were previously set up to use the minimum bid if the maximum bid constraint prevented DS from reaching the bottom position, the previous bottom position in the target range is now the low-position constraint. If the maximum bid constraint prevents the ad from reaching this lowest position, DS places a bid at the minimum bid constraint.
    Old:



    New:
    Bid strategy settings with minimum and maximum bids and lowest position constraint shown

     

27 October 2016: New DoubleClick Search features

Contents


Manage campaigns

Report and respond to business events

Sales, promotions, and other key business events offer opportunities to attract new customers, but it’s difficult to schedule all the automation necessary to prepare for upcoming events. To make sure you're ready for frequent, recurring events, use business data to describe the events. Then create automated rules that change bids, pause or unpause ads and campaigns, and make other changes before and after the event. You can also set up bid strategies that automatically adjust bids based on the event. Finally, you can create reports that show the effect the event had on your campaign performance.

For example:

  • A sports merchandise marketer uploads game schedules as business events. Then the marketer creates automated rules to pause and unpause campaigns for each team depending on the team's schedule of games.
  • A financial services advertiser uploads the schedule for announcements from central banks and finance ministries. Then the marketer creates automated rules to raise and lower bids in anticipation of the announcements.
  • A travel advertiser uses automated rules to update ad copy in time for scheduled fare sales.

Learn more

19 October 2016: New DoubleClick Search features

Contents


Manage campaigns

Set bid adjustments to target desktops and tablets in AdWords accounts

To give you more control over how much you bid to target different types of devices, AdWords has expanded its device targeting options from just mobile devices to separate settings for tablets and desktops. And in case you want to bid differently to display device-specific ads in one campaign, you can set device bid adjustments at the campaign level and at the ad group level. Prior to this release, only mobile device targeting was supported in AdWords. Learn more.

Create and manage Yahoo! Gemini campaigns in DoubleClick Search

DoubleClick Search now fully supports Yahoo! Gemini campaigns enabling you to create, manage, and report on them in DoubleClick Search.

Full support also includes DS bid strategies. You can apply a DS bid strategy to Yahoo! Gemini campaigns, ad groups, and keywords and let the bid strategy optimize keyword bids to achieve your specified goal. Learn more.

Optimize bids

Use Google Analytics conversions to set or recommend remarketing and location target bid adjustments

In AdWords campaigns, a DoubleClick Search bid strategy can now recommend or set bid adjustments for remarketing targets and location targets using Google Analytics conversions. Prior to this release, bid strategies could only use Google Analytics conversions to set or recommend mobile bid adjustments. Note that you can continue to use Floodlight conversions, formula columns, or Floodlight activity (custom) column conversions to recommend or set bid adjustments.  Learn more

3 October 2016: New DoubleClick Search features

Contents


Manage campaigns

Apply and report on AdWords portfolio bid strategies from DoubleClick Search

Similar to creating bid strategies in DoubleClick Search (DS), in AdWords you can create a portfolio bid strategy to automatically optimize bids for your performance goals. (Portfolio bid strategies were formerly referred to as flexible bid strategies.)

If you create portfolio bid strategies in AdWords and sync the change into DS, you can use DS to apply the bid strategies and report on performance.

Note that AdWords portfolio bid strategies should not be used in combination with a DS bid strategy. That is, either an AdWords portfolio bid strategy or a DS bid strategy should be in effect for a keyword, but not both. If you apply bid strategies from DS, DS displays a warning if an item is managed by both portfolio bid strategies and DS bid strategies. If you sign into AdWords and apply a portfolio bid strategy, AdWords does not display a warning if the items are already managed by a DS bid strategy. If an AdWords portfolio bid strategy is applied to an item, a DS bid strategy will not be able to adjust bids for the item, and DS will report a trafficking error.

If you want to use the AdWords enhanced cost-per-click (ECPC) standard bid strategy in combination with a DS bid strategy, the DS bid strategy needs to be applied at the campaign level. Previously, you could use the ECPC standard bid strategy with DS bid strategies that were applied to campaigns, specific ad groups, or specific keywords. (Note that you cannot use an ECPC portfolio bid strategy in combination with a DS bid strategy.)

Learn more