New DoubleClick Search features

Q3 2018

July 2018

Measure results

The data requirements for including offline conversions in a data-driven attribution (DDA) model have changed. Offline conversions can be used to generate a model if the conversions are attributed to a click ID that is less than 30 days old. Once a DDA model has been generated, the model can be applied to offline conversions attributed to a click ID that is less than 60 days old. If you use the Campaign Manager API to upload the conversions, the conversions must be attributed to a click ID that is less than 60 days old, or an encrypted user ID or mobile device ID.
7/10/18
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Q2 2018

June 2018

Automate bidding

Set device-specific targets in a DS bid strategy.
6/20/18
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Measure results

If you use Adobe Analytics to track activity on your site, Adobe Analytics can share some of the data it collects with DoubleClick Search. Then you can view Adobe Analytics in DoubleClick Search reports and use the data in bid strategies.
6/21/18
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May 2018

Manage campaigns

AdWords parallel tracking helps load your landing page more quickly which can reduce lost visits, but not all DoubleClick Search (DS) features are compatible. DS automatically checks your account and displays any compatibility issues. Be sure to check for compatibility issues before you turn on parallel tracking.
5/09/18
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Measure results

You can sync AdWords Universal App Campaigns into DS and use DS to report on the campaigns.
5/09/18
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April 2018

Manage campaigns

In AdWords, Bing Ads, and Yahoo Gemini accounts, you can edit ad copy, URLs, and other settings without losing performance history of the ad. DoubleClick Search only shows the current version of ad copy and other settings. 
4/30/18
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Inventory management templates have been improved. You can now take advantage of the following features:

  • The syntax for text, functions, and inventory attributes in templates has been simplified. Functions and inventory attributes need to be surrounded by brackets []. Everything else can be entered directly into the template. All existing templates have been automatically migrated to the new syntax.
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  • Download preview. Prior to saving a template, you can download a preview of the first 500,000 items that the template will generate.
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  • Change history for inventory management templates. Changes made to inventory management templates now show in change history.
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  • Multi-line paste for ad templates. Using special syntax, you can paste ad copy, including alternative copy, into an ad-template.
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  • Ad rotation settings. You can now specify ad rotation settings in ad group templates for inventory plans that generate ad groups in AdWords accounts. In campaigns and ad groups that were generated and trafficked to AdWords before this change, AdWords migrated ad rotation settings.

4/24/18

DoubleClick Search no longer displays or manages ad rotation settings for Yahoo Japan accounts (Yahoo Japan recently moved this setting from campaigns to ad groups). Ad groups that you create from DoubleClick Search will use the default Optimize ad rotation setting. You can sign into Yahoo Japan and choose a different ad rotation option.
4/12/18
Help center | Yahoo Japan help center

You can now use a bulksheet to manage product groups in Shopping campaigns.
4/19/18
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AdWords ad rotation settings have moved to ad groups. Previously you specified ad rotation settings at the campaign level. If a campaign previously specified the Optimize, Optimize for conversions, or Rotate option, all ad groups in the campaign now specify the Optimize option. If a campaign previously specified the Rotate indefinitely option, all ad groups in the campaign now specify Rotate indefinitely.
4/10/18
Help center | Inside AdWords blog

Automate bidding

You can now apply AdWords Target ROAS bid strategies to AdWords campaigns. Previously, the only AdWords Smart Bidding strategies supported by DoubleClick Search were Maximize Clicks and Target CPA.
4/11/18
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Measure results

As of April 9, 2018,  DoubleClick Search is able to calculate cross-device conversions down to the ad and keyword level.
4/09/18
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Q1 2018

March 2018

Manage campaigns

Changes to inventory plans are now included in change history.
3/29/18
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Inventory plans that target AdWords accounts can generate sitelinks. You can use the generated sitelinks to complement your existing manual sitelinks or you can completely automate your sitelink strategy.
3/20/18
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Measure results

For some types of search engines, DoubleClick Search (DS) supports reporting on Floodlight conversions and uploading cost metrics but doesn't support creating or managing campaigns. To report on these engines in DS, create an engine track account. Depending on the type of engine, DS can partially automate the process of setting up conversion tracking and uploading cost metrics.
3/5/18
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February 2018

Manage campaigns

DoubleClick Search is removing support for the "URL parameters" column. In March 2018, you won't be able to enter new parameters or change existing parameters. By May 2018, DoubleClick Search will stop appending URL parameters that are in this column. It's recommended that you move URL parameters from this column into the keyword's landing page URL.
2/06/18
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To make it easier to manage bids and ad copy for different keyword match types, you may want to create campaigns that contain only exact match keywords, other campaigns that contain only phrase match keywords, and others that contain only broad match keywords. Depending on how you've organized your inventory plan, you may prefer to do this at the ad group level instead of at the campaign level.
2/07/18
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Measure results

DoubleClick Search can use interactions (clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords) with keywords to automatically generate channel groupings in a data-driven attribution model.
2/22/18
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If you're engaging audiences through social, search, and display ads, add your social accounts to DoubleClick Search and use DoubleClick Search as the single solution for tracking and reporting across social, search, and display channels. DoubleClick Search can also work with social engines to build remarketing lists so you can re-engage your customers on search, social, or display channels.
2/27/18
Help center | DoubleClick Advertiser blog