Yahoo! Japan Ads features in Search Ads 360

The following lists the Yahoo! Japan Ads features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Yahoo! Japan Ads features

Campaigns

• Manual campaigns. See supported campaign settings

Ad groups

• See supported ad group settings

Ads

• Expanded text ads. See supported text ad settings
• Dynamic ads for search (DAS)
• Responsive Ads for search (reporting only)

Soon, you’ll no longer be able to create or edit expanded text ads in your Google Ads, Microsoft Advertising, and Yahoo! Japan Ads campaigns. The engines will continue to serve expanded text ads, and you'll still see reports on their performance going forward.

We strongly encourage you to transition to responsive search ads in your campaigns and ad builder and inventory management templates.

• Learn more about this change to expanded text ads in the Google Ads Help Center. 
• Learn more about this change to expanded text ads in the Microsoft Advertising Blog.
• Learn more about this change to expanded text ads in the Yahoo! Japan Ads Help Center.
• Learn more about this change to ad builder and inventory management templates in the Search Ads 360 Help Center.

 

Ad extensions

• Sitelinks or QuickLinks (expanded QuickLinks are unsupported)

Keywords

• See supported keyword settings
• Device-specific landing pages
• Negative keywords

URL management 

• Advanced URLs
• Tracking templates at all levels in an account

Targeting and bid adjustments

• Geographic targeting 
• Mobile bid adjustments

Bid automation

• Apply a bid strategy from campaign settings.

Reporting

• Impression share targeting

Unsupported Yahoo! Japan Ads features

Campaigns

• Day of week / hour targeting

Ads

• Keyword insertion ads
• Mobile URLs (Smartphone tracking URL)
  If you sign into Yahoo! Japan Ads and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.
• Call extensions
  Create placeholder keywords to report on QuickLinks from Search Ads 360.
• Ad Customizer

Ad extensions

• Expanded sitelinks (QuickLinks) 

Keywords

• Quality index
• Mobile URLs (Smartphone tracking URL). Use the {ifmobile} and {ifnotmobile} parameters to implement device-specific landing pages.
  If you sign into Yahoo! Japan Ads and add a Smartphone tracking URL, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the additional URL. You cannot see the URL in Search Ads 360 reports or bulksheets.

URL management

• Custom parameters
  While Search Ads 360 uses one of the three available custom parameters to uniquely identify keywords and ads, you cannot view or manage Yahoo! Japan Ads custom parameters from Search Ads 360. If you sign into Yahoo! Japan Ads and add custom parameters for a keyword or ad, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. Yahoo! Japan Ads will apply the custom parameters when it serves an ad.

Display

• Yahoo! My Display Network

Reporting

• Yahoo conversion analytics. Recommended: use Floodlight activities instead.

Next steps

Create a Yahoo! Japan Ads engine account in Search Ads 360.