Social reporting in DoubleClick Campaign Manager

View a DCM Attribution report and include the Paid Social channel

  1. From the top menu bar in DS, click Apps icon(apps icon) and select Reporting & Attribution.
  2. On the Reporting & Attribution page, click Attribution from the top navigation bar.
  3. Select a Floodlight configuration associated with a DS advertiser that contains social engine accounts.
  4. If the report's time range includes any social events, you'll see the Social channel in your reports. For example, in the attribution Overview, the Multi-Channel Conversion Visualizer will include a Social checkbox:
    Attibution report with Search and Social channels
  5. Include the Social channel to see the number or percent of conversions attributed to your social engine accounts.
  6. By default, the Social channel includes data from all DoubleClick social tracking features (such as DS social engines and tracking Twitter campaigns from DCM. To see separate attribution data for DS social engines, create a channel grouping that contains only data from a DS social engine. For example, the channel grouping below contains social ads from DS engine accounts whose names include the word "Facebook":
To adjust the lookback window or adjust the amount of conversion credit your DCM reports give to social ads, create a DCM custom attribution model.


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