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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set specific amounts and configure the allocation table for a single budget plan

Budget allocation table settings

Customize amounts

Custom allocations can be used to override the seasonality based custom allocations for one or more days in the plan. The general reason to create custom allocations is to account for events like sales that are not detectable based on historical data. Once set, Budget Bid Strategies will try to hit the custom budget allocations that you specified.

 

Partial budget allocation table in per day view. Cumulative Target spend amounts in highlighted rows includes $2500, divided over 7 days

 

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