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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Generate and manage upgraded inventory campaigns

Migrate inventory keyword campaigns to upgraded inventory management

In the summer of 2017, DoubleClick Search will automatically migrate existing inventory keyword campaigns to upgraded inventory management.

Here's an overview of the process:

  1. DS will create an inventory plan that contains the templates needed to match the items in your existing inventory keyword campaigns. See details about what DS creates during migration.
  2. Because your inventory keyword campaigns now match the output of an inventory plan, DS can automatically place the campaigns under upgraded inventory management.
    DS also places ad groups and keywords under upgraded inventory management.

    Existing ads from the old inventory keyword campaigns are not placed under inventory management. The old ads still exist in the migrated campaigns, and they are still in the active state. In addition, when upgraded inventory management evaluates inventory data, you may end up with duplicate ads: one ad migrated over from the old inventory keyword campaign, and a new ad generated by an ad template in the new inventory plan.
     
  3. After DS migrates a inventory keyword campaign, the old inventory rules for that campaign are no longer used. You'll be able to view them for awhile, but they no longer function and will eventually be removed.

Manual campaigns with inventory rules

As an alternative to the old inventory keyword campaigns, DS provided a feature that enabled you to add inventory rules and templates to manual campaigns. These inventory rules and templates are not being migrated and will continue to function. It's recommended that you manually migrate these rules and templates to an inventory plan, since upgraded inventory management can create and manage ad groups and other items within a manual campaign.

Items created during migration

Specifically, here's what DS creates during the migration process:

  • For each engine account that contains an inventory keyword campaign, DS creates a new inventory plan.
  • Within the new plan, DS creates one campaign template for each inventory keyword campaign
  • DS converts the inventory settings and templates that each inventory keyword campaign used into new ad group, ad, and keyword templates.

    If possible, DS reuses ad group, ad, and keyword templates within a plan instead of duplicating templates. For example, if you had multiple inventory keyword campaigns with the same templates and settings, DS only creates one set of ad group, ad, and keyword templates, and then reuses the new templates in each campaign template.

You can manually migrate now

If you want to start using some of the advanced features available in upgraded inventory management (such as applying labels and business data to generated items) as soon as possible, you can manually migrate now instead of waiting for DS to automatically migrate.

Here's the process to follow:

  1. For each engine account that contains an inventory keyword campaign, create an inventory plan that outputs campaigns matching your current inventory keyword campaigns.
     

    Best practice: Start small

    To review and confirm the new plan, create a filter at the plan level so you're working with only a small subset of the products you eventually want to advertise. Then, when you're ready to go live, remove or change the filter to include all of the products you want.

    By focusing on a small set of products, you'll need less time to generate and inspect the output of your templates and formulas. Once you're confident in your templates and formulas, you can open up the filters to generate campaigns for the full set of products.

  2. Once you've confirmed that the inventory plan creates the output you want, activate the upgraded inventory plan and templates.
  3. The next time upgraded inventory management evaluates inventory data, for each inventory campaign, ad group, and keyword that's matched by your new templates, DS will automatically place the items under upgraded inventory management.

    As with the automated migration, existing ads from the old inventory keyword campaigns are not placed under inventory management. The old ads still exist in the migrated campaigns, and they are still in the active state. In addition, when upgraded inventory management evaluates inventory data, you may end up with duplicate ads: one ad migrated over from the old inventory keyword campaign, and a new ad generated by an ad template in the new inventory plan.

After DS places the migrated campaign under upgraded inventory management, the old inventory rules for that campaign are no longer used. You'll be able to view them for awhile, but they no longer function and will eventually be removed.

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