Automate bidding
DoubleClick Search bid strategy forecasts can identify an optimal CPA, ERS, or ROAS target when the portfolio includes AdWords Shopping campaigns. Previously, DS wouldn’t allow forecasting if the bid strategy included Shopping campaigns.
5/16/2017
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Identify AdWords Shopping campaigns that would benefit from being managed by a DS bid strategy with a DoubleClick Search bid strategy opportunity.
5/16/2017
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Manage campaigns
Configure AdWords sitelinks for inheritance by campaigns and ad groups in DoubleClick Search.
5/18/17
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Measure results
For the most complete view of conversion paths, include cross-environment conversions when you report on a data-driven attribution (DDA) model or use a DDA model in a new or existing bid strategy.
5/30/17
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The DoubleClick Search reporting API has streamlined the way you request reports for location targets, remarketing targets, and other types of targets. Instead of providing a separate type of request for each type of target, the API now provides a smaller, more manageable set of requests for reports on targets.
5/24/17
API documentation