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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

DoubleClick Search overview

Data-driven attribution model

data-driven attribution (DDA) model analyzes conversions generated by your paid search campaigns and learns the relative value of each interaction in the conversion funnel. By understanding how interactions work together to drive conversions, you can find more efficient ways to distribute your spend. Learn more

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