Automate bidding
Use a bid strategy to auto-generate location targets and product groups. DoubleClick Search can use the target in a conversions or revenue bid strategy to automatically subdivide geo-location targets in campaigns. The target can also be used to subdivide product groups in shopping campaigns.
2/01/2017
Help center
DoubleClick Search bid strategies manage mobile bid adjustments in Yahoo! Japan accounts. DoubleClick Search bid strategies set or recommend mobile bid adjustments in AdWords, Bing Ads, and now Yahoo! Japan campaigns and ad groups.
2/01/2017
Help center
Bid strategy issues summarized in a health panel that provides an at-a-glance notice of the severity and recommended fix for certain types of constraints.
2/14/2017
Help center | DoubleClick Advertiser blog
Manage campaigns
Yahoo! Japan now supports {ifmobile} and {ifnotmobile} in URL templates at all levels. Previously, you could only use {ifmobile} and {ifnotmobile} in URL templates at the keyword level in Yahoo! Japan accounts.
2/03/2017
Help center | Yahoo! Japan blog
Bing Ads mobile and tablet bid adjustment range changed. Mobile and tablet bid adjustments in Bing Ads campaigns and ad groups can be decreased by up to 100% and increased by up to 900%.
2/08/2017
Help center