Report on Floodlight conversions

What is Floodlight?

Floodlight is the conversion tracking system for the DoubleClick Digital Marketing (DDM) platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.

Because all properties within the DDM platform—Campaign Manager (DCM), Bid Manager, and DoubleClick Search (DS)—can use Floodlight, you can use a single set of Floodlight tags to track conversions from both display and search advertising. This prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit to the paid search click).

DS and other conversion tracking systems

DS can also report conversions recorded by other tracking systems, such as AdWords conversion tracking and Google Analytics. Each of these systems requires its own set of tags to track activity.


Ready to get started?

Learn more about Floodlight in DoubleClick Search in the next few articles.

When you're ready to get started, set up Floodlight groups, activities, and tags.

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