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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Effective desktop bid adjustment % column

AdWords and Yahoo! Gemini only

Displays the desktop bid adjustment that is in effect for an AdWords or Yahoo! Gemini ad group or keyword.

This setting matches the desktop bid adjustment setting for the campaign if the ad group is inheriting the campaign setting. If an ad group's setting is overriding the campaign setting, the effective setting matches the ad group's tablet bid adjustment setting.

You can't use this column in a formula column.

Add this column to a report

  1. Navigate to an AdWords campaign or ad group.

  2. Click the Ad groups or Keywords tab.

  3. Click the Columns button above the performance summary graph.

  4. Type the column name in the search box.

  5. Click + to add the column to the Selected columns list.

  6. Click Apply.

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