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Manage campaigns
Apply and report on AdWords portfolio bid strategies from DoubleClick Search
Similar to creating bid strategies in DoubleClick Search (DS), in AdWords you can create a portfolio bid strategy to automatically optimize bids for your performance goals. (Portfolio bid strategies were formerly referred to as flexible bid strategies.)
If you create portfolio bid strategies in AdWords and sync the change into DS, you can use DS to apply the bid strategies and report on performance.
Note that AdWords portfolio bid strategies should not be used in combination with a DS bid strategy. That is, either an AdWords portfolio bid strategy or a DS bid strategy should be in effect for a keyword, but not both. If you apply bid strategies from DS, DS displays a warning if an item is managed by both portfolio bid strategies and DS bid strategies. If you sign into AdWords and apply a portfolio bid strategy, AdWords does not display a warning if the items are already managed by a DS bid strategy. If an AdWords portfolio bid strategy is applied to an item, a DS bid strategy will not be able to adjust bids for the item, and DS will report a trafficking error.
If you want to use the AdWords enhanced cost-per-click (ECPC) standard bid strategy in combination with a DS bid strategy, the DS bid strategy needs to be applied at the campaign level. Previously, you could use the ECPC standard bid strategy with DS bid strategies that were applied to campaigns, specific ad groups, or specific keywords. (Note that you cannot use an ECPC portfolio bid strategy in combination with a DS bid strategy.)