Keyword engine ID

The identifier that an engine creates and assigns to a keyword. Note that DoubleClick Search (DS) creates its own ID for each keyword that it manages.

If you use bulksheets to edit or add keywords and other items in DS, use the DS ID to refer a keyword, not the engine's ID.

Add this column to a report
  1. Navigate to an advertiser and click the Keywords tab.
    Optionally navigate to a lower scope and click the Keywords tab.

  2. Click the Columns button above the performance summary graph.

  3. Next to Available columns, type the column name in the search box and press the Enter key.

  4. Click + next to the column name in the Available columns list.

Was this article helpful?
How can we improve it?