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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ad group engine ID

The identifier that an engine creates and assigns to an ad group. Note that DoubleClick Search (DS) creates its own ID for each ad group that it manages.

If you use bulksheets to edit or add ad groups and other items in DS, use the DS ID to refer an ad group, not the engine's ID.

Add this column to a report
  1. Navigate to an advertiser and click the Ad groups tab.
    Optionally navigate to a lower scope and click the Ad groups, Ads, or Keywords tab.

  2. Click the Columns button above the performance summary graph.

  3. Next to Available columns, type the column name in the search box and press the Enter key.

  4. Click + next to the column name in the Available columns list.

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