Ad engine ID

The identifier that an engine creates and assigns to an ad. Note that DoubleClick Search (DS) creates its own ID for each ad that it manages.

If you use bulksheets to edit or add ads and other items in DS, use the DS ID to refer an ad, not the engine's ID.

Add this column to a report
  1. Navigate to an advertiser and click the Ads tab.
    Optionally navigate to a lower scope and click the Ads tab.

  2. Click the Columns button above the performance summary graph.

  3. Next to Available columns, type the column name in the search box and press the Enter key.

  4. Click + next to the column name in the Available columns list.

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