Contents
- Manage campaigns
Measure results
Use your business data to manage campaigns
Business data in DoubleClick Search uses information about your business to provide reporting insights and automate campaign management. For example, if you advertise for hotels, you can:
- Upload the regions, cities, or neighborhoods where your hotels are located. Then you can compare impressions, clicks, and conversions for your hotels by region, city, or neighborhood.
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Upload availability data for each hotel. Then you can create an automated rule that runs daily and pauses campaigns, ad groups, and keywords when a hotel starts to run out of available rooms.
Enhancements to landing page tests in Bing Ads accounts
Earlier this year, DoubleClick Search (DS) introduced device-specifing landing page tests (along with other enhancements) in AdWords engine accounts. These updates are now available in all Bing Ads accounts:
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Device-specific tests: You can set up a test to run only when customers search from mobile devices, only from non-mobile devices, or always run on any type of device. If you set up a device-specific test and choose a test URL after you stop the test, DS will create a device-specific URL for the keywords that were in the test.
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Original keyword URLs with device-specific landing pages: If your original landing page URLs contain the {ifmobile}{ifnotmobile} parameters, you no longer need to change the URLs before you can put the keyword in a landing page test. If you choose a test URL after you stop the test, DS may re-arrange the syntax of the keyword's landing page URL.
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URL parameters in test URLs: The control and experiment URLs in a test can now contain some types of dynamic parameters in the query string along with static parameters (static parameters were already supported, ifmobile/ifnotmobile parameters are still not supported in test URLs). URL parameters that you've added directly to the original landing page URL are no longer appended to the experiment URLs.
Old workaround no longer valid: Before this update, you had to use a workaround and change the device-specific URLs to look like this:
http://www.example.com/shoes?{ifmobile:ds_dest_url=http%3A%2F%2Fm.example.com%2Fshoes}Keywords that are still using this workaround cannot be placed into new landing page tests.
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Parameter handling for the DS clickserver URL: You can now set up your engine account to encode the entire landing page URL in DS clickserver URLs. That is, you can select the parameter-handling option named Include full URL (unencoded) and still use DS landing page tests. Advertisers using a third-party tracking system may need this parameter-handling option to ensure that redirect URLs contain all the necessary data.
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Temporary URL template for keywords in tests: When you start a landing page test, DS temporarily creates a URL template for the keyword. When the test ends, DS removes the temporary template. The keyword will return to using its own template or to inheriting a higher URL template.
As before, if a DS URL template is in effect for a keyword, DS also applies the keyword's URL template to the experiment URLs. If the URL template specifies a third-party redirect URL, the test URLs redirect to the third-party before landing on the test's landing pages.
No changes to tests that are currently running
If you're currently running tests, the test will continue to perform as it did before this feature update. In particular, URL parameters that you've added directly to the original landing page URL are appended to the experiment URLs.