Desktop bid adjustment % column
Displays the bid adjustment to target ads on desktop devices. The bid adjustment is a percentage of a keyword's bid.
In AdWords campaigns and ad groups, the desktop bid adjustment can range from -90% to +900% or be set to -100%.
In Bing Ads campaigns and ad groups, the desktop bid adjustment can range from -100% to +900%.
In Yahoo! Gemini campaigns and ad groups, the desktop bid adjustment can range from 0% to +100%.
You can set the desktop bid to 0% indicate that the device bid adjustment should be the same as the keyword bid.
If you set the desktop bid adjustment at the campaign level, all ad groups in the campaign inherit the setting unless you override it by specifying a different setting in individual ad groups.
You can't use this column in a formula column.
Add this column to a report
Click the Campaigns or Ad groups tab.
Click the Columns button above the performance summary graph.
Type the column name in the search box.
Click + next to the column name to add the column to the Selected columns list.