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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Native max CPC column

Yahoo! Gemini

Specifies the maximum amount to bid to display your ad on the Yahoo! Gemini native network.

Native max CPC is labeled Native bid price in the ad group settings editor.

 

Add this column to a report

  1. Navigate to an advertiser or a Yahoo! Gemini account or campaign.
  2. Click the Ad groups tab.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.
    2. Enter the column name in the search box.
    3. Click + next to the column name in the Available columns list.
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