Campaign objective column
Specifies the goal of a Yahoo! Gemini campaign.
In Yahoo! Gemini, you can choose one of the following campaign objectives when you create a campaign:
- Visit web. Visit web campaigns encourage customers to visit your web site.
- Brand. Brand campaigns increase brand awareness.
- App download. Application download campaigns encourage customers to install your application on mobile phones.
In DoubleClick Search, you can only create, manage, and report on Yahoo! Gemini visit web campaigns that target the Yahoo! Search and/or Native networks. However DoubleClick Search reports only search metrics for Yahoo! Gemini.
Add this column to a report
- Navigate to an advertiser or Yahoo! Gemini account.
Click the Campaigns tab.
If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Enter the column name in the search box.
- Click + next to the column name in the Available columns list.