Contents
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Measure results
Measure results
Renamed metrics for reporting cross-device and cross-browser conversions
Floodlight metrics that include cross-device and cross-browser conversions have been renamed:
- Actions cross-env. Used to be Actions (est. cross-device)
- Action quantity cross-env. Used to be Action quantity (est. cross-device)
- Revenue cross-env. Used to be Revenue (est. cross-device)
- Trans cross-env. Used to be Trans (est. cross-device)
- Transaction quantity cross-env. Used to be Transaction quantity (est. cross-device)
- Weighted actions cross-env. Weighted actions (est. cross-device)
AdWords conversion tracking can also report on cross-device and cross-browser conversions, and you can see this data in DS. AdWords changed the name of its reporting metrics, and DS has renamed the following reporting metrics in response:
- AW all conv. Used to be AW est total conv
- AW all conv. rate. Used to be AW est total conv rate
- AW all conv. value. Used to be AW est total conv value
- AW all conv. value / click. Used to be AW est total conv value / click
- AW all conv. value / cost. Used to be AW est total conv value / cost
- AW value / all conv. Used to be AW value / est total conv
- AW cost / all conv. Used to be AW cost / est total conv
- AW cross-device conv. Used to be AW est cross-device conv
Any formula columns, scheduled reports or automatic rules that include the old metric names will still work. Scheduled reports will continue to use the old names until you remove them and schedule new reports.
Reporting by geographic area improved
The DS team has improved geographic reporting by supporting the recently updated mapping between Bing Ads and AdWords geographic locations. DoubleClick Search continues to convert Bing Ads location IDs (or codes) into AdWords location IDs to report geographic location statistics in the United States.
Executive reports: Display best or worst performers in tables, and a new metric filter
The latest improvements to DoubleClick Search executive reports enable you to display just the top or bottom performers, enabling you to quickly see what’s working and what isn’t. You can also filter data using the pre-defined or custom metrics to see just the data you want.
- View best and worst performers in an executive report: In the past, to identify your best and worst performing campaigns, ad groups, keywords, or ads in an executive report, you’d create a table and then view the performance drivers amongst all of the other data. Now executive reporting includes a Sort and limit rows option that enables you to create a table that can include up to 100 rows focused solely on your best or worst performing items and their statistics. Learn more.
- Use metrics to filter tables in executive reports: To see just the information that you want in your executive reports, you can now filter tables by metrics such as visits, custom Floodlight activity, formula columns, and ROAS. You can use the metric filters individually, or combine them with other types of filters such as labels and engine type. Learn more.