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Manage campaigns
Manage campaigns
Shorter clickserver URLs for AdWords keywords in a landing page test
When you start a landing page test in AdWords engine accounts, DoubleClick Search (DS) temporarily creates a URL template for the keyword. The new template includes any tracking URL and URL parameters from the template the keyword was using before the test.
Previously, the keyword template also included all of the keyword's URLs (the original URL, as well as the test's control and experiment URLs). This could lead to clickserver URLs that exceeded the AdWords length limit.
Now, the keyword template includes only the original URL, plus any dynamic parameters specified in the test URLs and in the URL template the keyword was using before the test. The original URL is included as a fallback in case errors are encountered.
You won't notice any difference in the way landing page tests work. However, if you look at the Clickserver URL column for a keyword in a landing page test, you'll see a shorter URL.