Exact keyword exists (Account) column
Appears in the search terms report. Displays Yes if any ad group in the current account contains an exact-match keyword for the terms in the Search query column.
The column is mostly intended for use when you're using filters or automatic rules to find exact-match keywords in your account.
Note that the exact-match keyword may not be the same keyword that's listed in the Keyword column. For example, you may be scoped to an ad group that targets a specific remarketing list and contains a broad-match keyword that matches the search term. The exact-match keyword could be in a different ad group.
Learn more about using the search terms report finding exact-match keywords in your account.
- Navigate to a campaign or ad group.
- Click the Keywords tab and select Search terms.
- In an AdWords account, navigate to a campaign or ad group. Then click the View keywords button that appears above the reporting table.
- If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name and press the Enter key.
Click + next to the column name in the Available columns list.