Exact keyword exists (Ad group) column

Appears in the search terms report. Displays Yes if one of the following locations contains an exact-match keyword for the terms in the Search query column:

  • The current ad group (applicable if you're scoped to an ad group)
  • The ad group listed in the Ad group column (applicable if you're scoped to a higher level and the Ad group column appears in the report)

The column is mostly intended for use when you're using filters or automatic rules to find exact-match keywords in your account.

Note that the exact-match keyword may not be the same keyword that's listed in the Keyword column. For example, you may be scoped to an ad group that targets a specific remarketing list and contains a broad-match keyword that matches the search term. The exact-match keyword could be in a different ad group.

Learn more about using the search terms report finding exact-match keywords in your account.

Add this column to a report
  1. Navigate to an engine account, campaign or ad group.
  2. Click the Keywords tab and select Search terms.
  3. In an AdWords account, click the View keywords button that appears above the reporting table.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name  and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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