Call type segment

Displays how the call to your Google forwarding number call was made. For example, you can see if the call was manually dialed or from a call-extension or call-only ad.

Segment a Call metrics report to group the data by:

• Google Search. Indicates that call to a Google forwarding number that is on a website was manually dialed.
• High-End Mobile Search. Indicates that call originated from clicks on a phone number in a call extension or Call button in a call-only ad.

 

Segment a Call metrics report

1. Navigate to a Google Ads engine account, campaign, or ad group.

2. Click the More▼ tab, and then click Call metrics.

3. Above the performance summary graph, click Segment.
4. Click +Segment ▼. In the Search box, type the segment name, and then click the name.