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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW conv value with ext showing column

Displays the total monetary amount of the conversions from clicks on ads with an extension showing, as recorded by AdWords Conversion Tracking.

Add this column to a report
  1. Navigate to an AdWords engine account, campaign, or ad group.

  2. Select a time range.

  3. Click the Extensions ▼ tab and select one of the extension types:

    • Call Extensions
    • Callout Extensions
    • Location Extensions
    • Sitelinks
  4. If the column isn't already in the reporting table: 
    1. Click the Columns button above the performance summary graph.
    2. Type the column name in the search box.
    3. Click + next to the column name in the Available columns list.
  5. Click Apply.
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