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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW conv with ext showing (1-per-click) column

Displays the total number of clicks on ads with an extension showing that led to conversions, as recorded by AdWords Conversion Tracking.

One per click attributes one conversion to an individual ad click, even if more than one conversion occurred. For example, one conversion is counted when a customer clicks an ad and buys a t-shirt, and then buys pants.

Add this column to a report
  1. Navigate to an AdWords engine account, campaign, or ad group.

  2. Select a time range.

  3. Click the Extensions ▼ tab and select one of the extension types:

    • Call Extensions
    • Callout Extensions
    • Location Extensions
    • Sitelinks
  4. If the column isn't already in the reporting table: 
    1. Click the Columns button above the performance summary graph.
    2. Type the column name in the search box.
    3. Click + next to the column name in the Available columns list.
  5. Click Apply.
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