AW conv with ext showing (many-per-click) column
Displays the total number of conversions from a single click on ads with an extension showing, as recorded by AdWords Conversion Tracking.
Many per click attributes more than one conversion to a single ad click, if more than one conversion occurs. For example, if a customer clicks an ad and buys a t-shirt, and then buys pants. two conversions are attributed to that one click
Click the Extensions ▼ tab and select one of the extension types:
- Call Extensions
- Callout Extensions
- Location Extensions
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Type the column name in the search box.
- Click + next to the column name in the Available columns list.
- Click Apply.