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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW conv with ext showing (many-per-click) column

Displays the total number of conversions from a single click on ads with an extension showing, as recorded by AdWords Conversion Tracking.

Many per click attributes more than one conversion to a single ad click, if more than one conversion occurs. For example, if a customer clicks an ad and buys a t-shirt, and then buys pants. two conversions are attributed to that one click

Add this column to a report
  1. Navigate to an AdWords engine account, campaign, or ad group.

  2. Select a time range.

  3. Click the Extensions ▼ tab and select one of the extension types:

    • Call Extensions
    • Callout Extensions
    • Location Extensions
    • Sitelinks
  4. If the column isn't already in the reporting table: 
    1. Click the Columns button above the performance summary graph.
    2. Type the column name in the search box.
    3. Click + next to the column name in the Available columns list.
  5. Click Apply.
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