Age column (audience demographic)

AdWords only

Displays age ranges of customers responsible for conversions tracked by Floodlight activities in AdWords campaigns.

Age metrics are categorized into the following age ranges:

  • 18-24
  • 25-34 
  • 35-44 
  • 45-54
  • 55-64
  • 65+
Ages 17 and under are categorized as Unknown.

The Age column is included in reports that are dimensioned or segmented by age.

View this column in a report
  1. Navigate to an advertiser, engine account, or campaign.
  2. Apply the dimension to the report:

    1. Click the Dimensions tab.

    2. Click Audience, and then click Age.

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