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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Age column (audience demographic)

AdWords only

Displays age ranges of customers responsible for conversions tracked by Floodlight activities in AdWords campaigns.

Age metrics are categorized into the following age ranges:

  • 18-24
  • 25-34 
  • 35-44 
  • 45-54
  • 55-64
  • 65+
Ages 17 and under are categorized as Unknown.

The Age column is included in reports that are dimensioned or segmented by age.

View this column in a report
  1. Navigate to an advertiser, engine account, or campaign.
  2. Apply the dimension to the report:

    1. Click the Dimensions tab.

    2. Click Audience, and then click Age.

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