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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Gender column (audience demographic)

AdWords only

Displays the gender, male or female, of customers responsible for conversions tracked by Floodlight activities in AdWords campaigns.

Some customers are reported in the Unknown category because the gender can't be determined or wasn't declared. 

The Gender column is included in reports that are dimensioned or segmented by gender.

Add this column to a report
  1. Navigate to an advertiser, engine account, or campaign.
  2. Apply the dimension to the report:

    1. Click the Dimensions tab.

    2. Click Audience, and then click Gender.

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