Create a shopping campaign

Frequently asked questions about setting up Bing Shopping Campaigns

Why do the contents of my Bing Merchant Center store and Google Merchant Center account need to match?

To attribute conversions to ads for individual products, DS needs to load products from a single source, which is the Google Merchant Center. If DS is unaware of products that are in your Bing Merchant Center store, it will fail to attribute conversions to clicks on ads for those products. Likewise, if products in your Bing Merchant Center store have different attributes than products in your Google Merchant Center account, DS conversion counting will not match engine metrics from Bing Ads.

Does all of my Bing Merchant Center feed need to exactly match Google Merchant Center feed?

No, only these fields need to match exactly:

  • Product ID

  • Brand

  • Product type

  • Category

  • Custom label 0-4

  • Condition

If you use these fields to define product groups, and the fields don't match, DS may attribute conversions to the wrong product group.

What happens if I don’t have one-to-one correspondence between a Bing Merchant Center store and a Google Merchant Center account?

DoubleClick Search will track products that are in the Google Merchant Center account you specify when you set up a Shopping campaign (remember that when you set up a Bing Shopping Campaign in DS, you'll need to specify both a Bing Merchant Center store--which will be used by the Bing Ads campaign--and a Google Merchant Center account--which will be used by DS). If the contents of the Bing Merchant Store are split across two or more Google Merchant Center accounts, DS will only track conversions for that portion of the products contained in one of the Google Merchant Center accounts. In other words, if the Bing Merchant Center account you specify for a Bing Shopping Campaign contains more products than the campaign's Google Merchant Center account, DS will only report on the products in the Google Merchant Center account.

Do I need to have the same feed/catalog settings (e.g. filename, sync schedule, etc.) in Bing  and Google?

No, it is not a requirement that the individual catalogs match the Google Merchant Center feeds themselves. Rather, the set of products sent across all catalogs in a Bing Merchant Center store must match the set of products sent across all feeds in a Google Merchant Center store.

Do I need to link my Bing Merchant Center store and Google Merchant Center account?

No. A link can't be created between your Bing Merchant Center store  and Google Merchant Center account. If you use different inventory feeds for Bing and Google, you're required to manually keep the product feeds in sync. If your Bing Merchant Center store and Google Merchant Center accounts contain different products, DS will only report conversions from the products in the Google Merchant Center feed and clicks on the products from the Bing Merchant Center feed.

We recommend that you use the same inventory feed for both because Bing supports Google feed files.

I am currently running Bing Product Ads. How should I migrate to Bing Shopping Campaigns?

We recommend that you import your Shopping campaigns from AdWords. Start by sending the same inventory feed to your Bing Merchant Center store and Google Merchant Center account. Then, use Bing Ads tools to import your AdWords Shopping campaigns into Bing Ads one at a time. Verify that the campaigns are receiving traffic and that both Bing Ads and Google preview the same products. See the Bing Ads Help Center for additional information and migration options.

Why aren't my Bing Shopping Campaigns syncing in DS?

If you notice that none of your Bing Shopping Campaigns are visible in DS, your Bing Shopping Campaigns' product filter or product groups use values of Category that aren't contained in the standard product taxonomy. Update your product filter or product groups to use Product Type instead of Category or be sure that the values for Category are included in the taxonomy. In any case, you should send the same inventory feed to your Bing Merchant Center store and Google Merchant Center account.

When you sync a Bing Ads account, your Bing Product Ads campaigns are also synced. Product Ads campaigns don't include a Product groups tab in DS so there's only reporting on the text ads and keywords.  

Why do product group reports not match campaign and ad group reports?

This is expected if you've removed products from your inventory feed during the report's time range. Learn more.

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