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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Remarketing list column (AdWords remarketing lists)

Displays the name of an AdWords remarketing list for search ads (RLSA) that was created in AdWords.

You can use the remarketing list as a remarketing target when applied to an ad group, or as a negative remarketing target when applied to a campaign or ad group.

You can view this column on the Remarketing targets tab for an engine account, campaign, or an ad group, and in a bid strategy report.

 

View this column at the engine account, campaign, or ad group scope
  1. Navigate to an AdWords engine account, campaign, or ad group.
  2. Do one of the following:

    • To view remarketing targets, click the Targets ▼ tab, and then click Remarketing targets.
    • To view excluded remarketing targets, click the Targets ▼ tab, click Remarketing targets, and then click Excluded.

      The column appears in the reporting table by default.

 

View this column in a bid strategy report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
  3. In the table, click a bid strategy that is applied to an AdWords account.
  4. Click the Targets ▼ tab and then click Remarketing targets.

    The column appears in the reporting table by default.

 

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