Search
Clear search
Close search
Google apps
Main menu
true

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid adjustment % column

AdWords and Bing Ads

Displays the percentage that bids are adjusted to for a variety of targets such as:

  • Location targets (AdWords and Bing Ads)
  • Remarketing targets (AdWords only)

You can manually enter an adjustment from -90 to 900. A value of 0 makes no adjustment to the default bid. A negative adjustment decreases the bid.

AdWords only

For AdWords remarketing targets, this column is available only if you have created a remarketing list in AdWords, and then applied the remarketing list to an AdWords campaign or ad group in DS or in AdWords.

Automatically set bid adjustments

If you apply a DoubleClick Search bid strategy or conversion goal to an AdWords campaign, DS can automatically set or recommend the bid adjustments.  

DS uses a conversion or DS bid strategy goal to set or recommend ad group-level remarketing target bid adjustments. Learn more.
 
You can specify location targets in AdWords campaigns, but not in AdWords ad groups. Location targets are inherited by ad groups. If you apply a conversion goal or DS bid strategy to the campaign, the goal can be used to set or recommend the campaign-level location targets. Learn more.

View bid adjustments in AdWords campaigns

View this column in a report

  1. Navigate to an AdWords engine account or campaign.
  2. Click the Targets ▼ tab, and then click one of the following:
    • Location targets
    • Remarketing targets

    The column appears in the reporting table by default.

View this column in a bid strategy report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
  3. In the table, click a conversions or revenue bid strategy that is applied to an AdWords account.
  4. Click the Targets ▼ tab and then click one of the following:

    • Location targets

    • Remarketing targets

    The column appears in the reporting table by default.

 

View Bing Ads location target bid adjustments

View this column in a report

  1. Navigate to a Bing Ads engine account or campaign.
  2. Click the Targets ▼ tab, and then click Location targets.
  3. Click the Campaign location targets tab or click the Ad group location targets tab.
    The column appears in the reporting table by default.

 

Was this article helpful?
How can we improve it?