Bid adjustment % column
Displays the percentage that bids are adjusted to for a variety of targets such as:
- Location targets (AdWords and Bing Ads)
- Remarketing targets (AdWords only)
You can manually enter an adjustment from -90 to 900. A value of 0 makes no adjustment to the default bid. A negative adjustment decreases the bid.
For AdWords remarketing targets, this column is available only if you have created a remarketing list in AdWords, and then applied the remarketing list to an AdWords campaign or ad group in DS or in AdWords.
Automatically set bid adjustments
View bid adjustments in AdWords campaigns
- In the left navigation panel, click Bid strategies.
- In the table, click a conversions or revenue bid strategy that is applied to an AdWords account.
Click the Targets ▼ tab and then click one of the following:
The column appears in the reporting table by default.
View Bing Ads location target bid adjustments
View this column in a report