Contents
- Upload conversions for products in Shopping campaigns
- Create and report on AdWords callout extensions
Highlight
Upload conversions for products in Shopping campaigns
You can use bulksheets or the DoubleClick Search (DS) API to upload conversions for Shopping campaigns and attribute those conversions to specific products in your inventory feed. For example, you may want to upload revenue for a specific product for sales that occurred before you set up conversion tracking for the campaign, sales that occurred while your site experienced an error, or conversions that occurred offline such as purchases over the phone.
New features
Create and report on AdWords callout extensions
Callout extensions show additional descriptive text in your AdWords ads. They give you the opportunity to promote popular or unique aspects of your business.
For example, you can use a callout extension to add Free shipping, 24-7 customer service, and Price matching to your ads:
You can create callout extensions in AdWords and sync them into DoubleClick Search (DS), or create callout extensions in DS and take advantage of DS features that enable you to scale up your campaign management, such as bulksheets. Finally, you can use DS to report on performance metrics, such as clicks on ads that show callout extensions. Learn more.