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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Invalid clicks

The number of clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software, as reported by AdWords. Learn more.

Add this column to a report
  1. Do either of the following:
  2. Above the performance summary graph, click the Columns button.
  3. Next to Available columns, type the column name in the search box and press the Enter key.
  4. Click + next to the column name in the Available columns list.
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