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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Inventory ad template destination URL column

The destination URL for an ad template.

Like the destination URL for a regular AdWords ad, DS only uses this URL in the rare instance when there is no keyword landing page URL. Learn more.

The requirements for this URL are the same as the requirements for regular AdWords ads.

You can insert inventory attributes and template functions to update the URL based on data in your inventory feed.

Add this column to a report
  1. Navigate to an AdWords engine account or lower scope.

  2. Click the Inventory ▼ tab and select Ad templates.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name and press the Enter key.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.
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