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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Keyword override column

Displays On if an inventory rule is set up to apply to specific keywords instead of the entire ad group.

By default, inventory rules in manual campaigns apply to all keywords in an ad group. You can override this behavior and apply an inventory rule at the keyword level.

Inventory keyword campaigns always use the keyword override, so this column always displays On in inventory keyword campaigns.

If this column is empty, then the rule applies to all keywords in the ad group.

Add this column to a report
  1. Navigate to an AdWords engine account or lower scope.

  2. Click the Inventory ▼ tab and select Inventory rules.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.
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